If the future is to have a Portfolio Career, then you need to increase the equity in your Personal Brand by using Video. This will improve communication with your stakeholders, enabling you to stand out from the crowd in a uniquely personal manner.Strategic Brand Management is what will distinguish one individual (and organisation) from another, and so enable you (and your colleagues) to connect with your clients, network and referrers. Presenting your ideas in a coherent and logical way can work on paper: with video you have to learn how to project your personality with energy.
It’s estimated that in 2010 22% of Executives used video to communicate. This is expected to rise to over 80% by 2015. It will be a business necessity NOT luxury and those that develop their camera competency will have an edge.
Katalina Media and Trafalgar provide a ‘pick-n-mix’ service that allows you to rapidly develop your skills and produce cutting edge communication video that’s quality driven at an affordable price. Your video messages can be on your website (and other sites) within 48 hours of filming.
Our Talking Edge service can be tailored so that you may have a number of people filmed – and their video messages posted on your website within 48 hours. They too may benefit from some skills coaching – so get in touch with Sheelagh, Patricia or Adrian to discuss your exact requirements.
Leverage the power of video today!