Legal Profession Lawcast: The Naked Lawyer on the future of the legal profession

Chrissie Lightfoot gets down to the nitty gritty with Mike Semple Piggot (aka Charon QC) in a podcast for the Legal Profession. It makes for great listening. Not too long, and it really shows how far off the mark some law firms and/or their lawyers are when it comes embracing new marketing and sales techniques, particularly with regard to improving client prospecting and existing client service.

For example, Chrissie makes the case beautifully for Social Media, for lawyers to attend networking events, meetings and spending a focussed time on the phone 'selling' their skills and services. What's the difference when it comes to Social Networking? ... The same level of trust, contact and personal persuasion takes place before a meeting is arranged and business takes place.

Listening to this podcast is insightful, honest and provides ideas and pointers for those who want to be authentic in what they do.

You can listen to it here.