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Evaluating Behavioural Change - a Case Study

One of the biggest challenges that we face is evaluating the impact of training and development on behavioural change. It’s not just the time delay following development to seeing the change but also the commitment to the actual evaluation.

In this situation, the organisation focused on new managers and built in three specific areas:
- 360 degree evaluation/feedback
- Training/development interventions
- Accreditation/development centres

360 Degree Evaluation/Feedback
The first stage was to develop a 360 tool based around current competency measures. This was then completed and forwarded to Trafalgar anonymously who pulled together the information and then sent to the Individual and Manager for a development discussion. This then drove the next stage.

Training/Development Interventions
A series of interventions were developed using eLearning, CBT and training programmes to cover the key competency areas. Some programmes were core and mandated whilst others were optional. Pre and post discussions with the Line Manager were a pre-requisite for all activities. Core programmes focussed on leadership, management, change, team development whilst optional interventions concentrated on assertiveness, presentation skills etc.

Accreditation/Development Centres
The final stage was to attend an internal accreditation/development centre where the behavioural skills were ‘tested’ through group and individual activities. Attendees also had to undertake a specific work project, the results/outputs of which covered the costs of the programme. Observers were internal managers of attendees, which developed the skills and ownership of the Line Manager population. Activities were observed, feedback collated and then made available to the Individual and Line Manager. This then led to either immediate accreditation, a plan towards accreditation or the need to re-attend. All outcomes led to a very focused and specific development plan.

The timeframe involved from start to completion was anything from nine months to two years depending on the gap in development and the benefits……

Benefits
- A focussed and measurable framework for development
- Internal recognition
- Support tool for succession planning
- Buy-in from Line Managers
- Commitment to people
- Self-financing through a work project
- Partnership, owned by the business with external support

Next Step For You
Contact: Adrian Towell, Director
- adrian@trafalgarpeople.co.uk
- Mob: +44 (0) 7785 988944