Simon Tupman's new book 'Legal Eagles' has been reviewed by the Law Society Gazette's Paul Rogerson, the review is worth reading and Paul does a really good job of spotting what 'Legal Eagles' is trying to do. Namely re-enforce the impression that Lawyers really need to work on their image with their clients.All to often lawyers are seen as a necessary evil: true whether in the corporate world or on a personal basis. Simon's book concentrates on collecting testimonials from 'visionary' lawyers from around the world, the aim is to say 'look - we're lawyers - but we're human too and we run businesses just like everyone else'.
We at Trafalgar have very much support Simon’s thinking and support lawyers at all stages in their careers to ensure their personal brand (values and behaviours) fit with the firm’s overall brand and market positioning. All too often the ‘necessary evil’ brand gains dominance, when in reality lawyers are supportive and passionate about their clients: we help them bridge that perception gap. We provide a unique service for Partners, CEOs and Directors of law firms and other professional practices, in accord with the ideas that Simon's book bring forward.